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Marketing That Gets Your Book in Front of Readers
Writing the book is only half the journey. Getting it seen is what turns a finished manuscript into a book people actually read. At The World Publishing Company, our marketing and promotion process builds a clear plan around your book, your readers, and your goals.
Our marketing process covers the full launch journey:
Writing, editing, design, and publishing handled by one team, so nothing gets lost between hand-offs.
Novels, thrillers, romance, sci-fi and fantasy
Business, self-help and how-to titles
Life stories, biography and autobiography
Picture books, chapter books and young adult
Why Authors Choose Our Marketing and Promotion
Every campaign starts with your readers and your goals, then builds the plan and the assets needed to reach them.
Built Around Your Readers
We research your audience first, so every message and channel is aimed at the people most likely to buy and recommend your book.
A Clear Launch Plan
You get a step by step plan with timelines, so you always know what is happening before, during, and after launch.
Reviews and Visibility
We focus on early reviews, outreach, and search visibility, the signals that help new readers find and trust your book.
Growth After Launch
Marketing does not stop on launch day. We keep the momentum going with ongoing engagement and promotion.
Ready to Market Your Book?
Tell us about your book and your goals, and we will put together a marketing plan built around your readers, usually within 48 to 72 hours. No obligation, just a clear path to more visibility.
Toll Free: (888) 281-8640
How Our Book Marketing Process Works
Consultation and Goal Setting
We start by learning about your book, your readers, and your goals, then set clear, realistic targets for the campaign.
Audience Research and Positioning
We research your target readers and the competitive market, then shape the branding, messaging, and positioning that make your book stand out.
Channel and Content Strategy
We plan the right mix of social media, content, email, and landing pages, and prepare the assets your launch will need.
Outreach, Reviews, and PR
We pursue early reviews, influencer and media outreach, and search visibility, building the trust signals that help new readers discover your book.
Launch and Post Launch Growth
We coordinate the launch, monitor results, and keep the momentum going afterward with ongoing engagement and promotion.
Book Marketing: Frequently Asked Questions
Schedule an appointment with our book writers and start writing your first draft.